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ROLE: DESIGN DIRECTOR

ALL THAT Relaunch  Campaign

Promo campaign for the 2019 relaunch of the show All That, a sketch comedy show that originally aired in 1994. The series is made up of original short comedic sketches and weekly musical guests aimed towards kids. The chosen design direction visualizes the spirit of creativity that is the basis to improv. It's tactile, energetic and doesnt feel “precious”. The visual style highlights the experimental feel of making up content on the fly.  The pacing and fast cuts reflect the behind the scenes nature of the show. 




MOOD BOARDS AND DESIGN DIRECTIONS