ROLE: DESIGN DIRECTOR
KIDS, RACE AND UNITY
An hour-long special hosted by Alicia Keys that amplified the voices and experiences of Black children, answered questions from real kids, and offered tools for families to have constructive conversations about race and inclusivity. The Nick team wanted to find a way to transform our existing brand elements & toolkit to fit the campaign. We also wanted to make sure it still felt Nick branded so we decided to reskin our existing brand elements but in a limited color palette. We referenced exisiting murals and sign painting to add interest to the messaging and layouts.
TYPE REFERENCE & SIGN PAINTING TO ADD INTEREST TO LAYOUTS
