ROLE: ART DIRECTOR
KUU KUU HARAJUKU
For this video featuring Gwen Stefani that was created to hype the show launch of the Series Ku Ku Harajuku we drew from some past Gwen music videos that have animated elements composited over the live action footage. We wanted to continue the playful yet strong vibe that is front and center in many of Gwen's performances.Kuu Kuu Harajuku is an animated TV series that was co-created by Gwen Stefani. Ahead of the Nickelodeon premiere of the show, our team thought who better to hype the show than the producer of the show herself Gwen Stefani? Our Nick team wanted to partner with Gwen to launch and promote the show. We worked closely with Gwen and her creative team to make this dynamic music video. The song was written by the Nick team and was a mash-up of the show theme song mixed with Gwen-like melodies. We wanted to partner with a reputable music video veteran as well as someone with whom Gwen had worked with before. So our team reached out to Sophie Muller to shoot and direct the video. It featured Gwen rapping in a stylized environment inspired by the visual aesthetic and design elements of Kuu Kuu Harajuku.
My team had the challenge of working on a very tight deadline to integrate animated elements (and characters) into the scene with Gwen to feel like she was interacting with them. We wanted to incorporate these elements into the scene for the length of the music video (1:21) while not having it feel repetitive. The project was a huge collaboration back and forth between our team and Gwen’s team. The final result was a really energetic video that hyped the show but also created a fun world with Gwen and the show characters.
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