ROLE: ART DIRECTOR
COLLABORATION WITH SUPERESTUDIO
NICKELODEON REBRAND 2017
For the Nick 2017 Award Winning Rebrand, the goal was to establish a new and robust styleguide that would make the Nick brand stand out while still connecting with it's audience. We needed a Brand guide that could be used across all platforms. Everything was up for grabs except the logo and the orange color value. We knew this would be a huge undertaking and would need an outside parner on this project to cover all the bases while still managing the internal workload. That was also beneficial because while we were the most familiar with the Nick brand, we also wanted a fresh take on it. That could come from an outside company, so no matter what, it was going to be a very collaborative team effort between us and our partners.
We decided to reach out to a few companies to pitch on the rebrand. After reviewing several pitches we chose to partner with Superestudio from Argentina because we loved their off-the-wall sensibility. The big goal for this rebrand was to meet kids where they are but also give them something to aspire to.
My team and I worked closely with Superestuido to find some innovative solutions for how to connect real kids with the content. We ultimately had kids interacting with our IP and stylized representations of our IP. We traded short-form storylines back and forth with Superestudio. The little vignettes would be used for Channel IDs, Nick endcards, social posts, the app, internal and external presentations as well as the Nick website. We wrote and rewrote these narratives until they struck a chord and we knew they would put a smile on anyones face.
I oversaw the shoots, and the animation/compositing of all the deliverables. I helped finalize the brand color palette, the type layouts guidelines, as well as patterns, stylized backdrops and textures. The final brand styleguide was a huge collaboration with a lot of back and forth. We ended up with a comprehensive brand styleguide that carried the brand from 2017 to 2023.
Once the rebrand was finished and delivered, it was my role to make sure it was being used and carried out properly. One of the perks of working on the rebrand was to see it’s elements roll out across all platforms. Overseeing the Nick Rebrand, that is still being used today, 6 years later, was one of the most involved and meaningful projects I have worked on during my career.
BDA Gold Winner: Broadcast Design Association Award
Motionographer Winner. TV STREAMING/ NETWORK BRANDING
BRAND STYLEGUIDE USED FOR INTERNAL/EXTERNAL FACING PRESENTATIONS