ROLE: DESIGN DIRECTOR
COLLABORATION WITH TROLLBACK

TEENNICK REBRAND

The Teennick Rebrand was a really fun project. We partnered with Trollback for the packaging and hired the photographers Anais and Dax to shoot real kids to make the package as authentic as possible to teens. The initial package design was nice and neat. Throughout the development of the packaging we worked together with Trollback to make it a bit more dynamic and playful, adding some icons to emphazise the movement and direction of the footage. Also having a stocked library of kinetic type animations helped to bring energy to this package. The photography/footage, the graphics, editing and sound design were all integral to making this superb package.