THAT’S ME PROSOCIAL CAMPAIGN

A year-round prosocial campaign that explores and honors the attributes and differences that make all kids unique. We partnered with Roger TV who traveled all over the country to shoot kids showing us their different cultures and what makes them unique . The campaign launched with an anthem spot and then rolled out with different focus spots for each month. Our team provided Roger with a mini-guide for graphic overlays in the Nickelodeon brand palette to highlight the kids and each cultural celebration.*EMMY AWARD NOMINATED*