ROLE: DESIGNER
MOTION REFERENCE FOR THE CAMPAIGN
TOMMY HILFIGER : PASS THE MIC
For the Tommy, Pass the Mic campaign, I was asked to first gather motion inspiration for how this OOH tease campaign would be structured and move. The next step was to design styleframes and boards, keeping in mind how the campaign would move. The 2021 Fall campaign would feature Yara Shahidi, Anthony Ramos and Jack Harlow just to name a few but the client didn’t want the initial tease movies to reveal the talent. The styleframes I designed showed only silos of the talent and close up shots of the hands holding and passing the mic. The motion reference I collected was the basis for the animation style that rolled out from the tease to the main campaign.
For the Tommy, Pass the Mic campaign, I was asked to first gather motion inspiration for how this OOH tease campaign would be structured and move. The next step was to design styleframes and boards, keeping in mind how the campaign would move. The 2021 Fall campaign would feature Yara Shahidi, Anthony Ramos and Jack Harlow just to name a few but the client didn’t want the initial tease movies to reveal the talent. The styleframes I designed showed only silos of the talent and close up shots of the hands holding and passing the mic. The motion reference I collected was the basis for the animation style that rolled out from the tease to the main campaign.
LONDON UNDERGROUND
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7th AVE. & 33rd ST. NYC
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LONDON UNDERGROUND![]()
1920 X 1080 TEASE
DUR: :08
7th AVE. & 33rd ST. NYC
LONDON UNDERGROUND
1920 X 1080 TEASE DUR: :08
